Selling Beds - Pet Business and Wag Pet Boutique offer great advice!
We thoroughly enjoyed the article "Put it to Bed" in the Pet Business October Issue. The article was written by Dan Headrick, who owns Wag Pet Boutique with his wife, Pam Guthrie, in Raleigh, North Carolina.
Dan explains that beds take up a lot of room in stores and are challenging to display, so they often get piled up in the back of stores. This gives the appearance of the beds as being "an after thought." No one wants to buy a bed at the bottom of a pile that hasn't moved and is collecting dust. With such high margins, you'll want to read the article and discover how to incorporate the beds into creative, attractive displays throughout your store. Not only does it give attraction and excitement to the bed (increasing turns), but it also speaks to the quality of product and style customers will come to expect from your store too.
We hope it gives you great ideas on how it can improve bed sales in your store... after all, it is "Bed Season"!!!