In October 2002, Pat Miller of The Whole Dog Journal tested dog toys of all varieties and recommended a select few to share with readers. Under the heading of Flying Discs, West Paw Design received a healthy nod for its EnduroPlay products. Miller writes,

“The Fling Thing is a completely different sort of flying disc, and a fairly new entry to this market. It’s an eight-inch triangle-shaped toy that flies well, made of a uniquely soft, lightweight, almost squishy but durable rubberized material. As the warning on the package says, ‘This toy is not a chew toy and should not be left for dogs to play with unattended’ – yet it’s a surprisingly tough toy. Aggressive chewers can sink their teeth into the toy, but can’t seem to puncture or tear it – not while engaged in play, anyway. (If they were left alone with it, that might be a different story.) The maker claims that dogs’ teeth actually get cleaned as they bite the toy. West Paw Design also makes a ball (the BowWowzer Ball) out of the same material.”