Būmi^® is unlike any other interactive dog toy, just ask Jackson:

“Jackson is our 1 year old rambunctious golden retriever. Toys usually don't last more than a few days. I bought him a Bumi last month and it hasn't left his side since. He takes it with him to eat, it ends up in the water bowl when he drinks, he sleeps with it, chases it, tugs it, and generally carries it around everywhere he goes. This toy has made him a very, very happy boy.”