Our kitty loves this toy.  It's perfectly sized, small enough for her to carry around, but large enough for her to wrestle and kick while rolling around.  Material being eco-friendly and safe was the main reason for the purchase, but it is a great cat toy.  Our kitty plays fetch with this at least few times a day, it has been brought to every room of the house.  I also agree with the previous reviewer about the bell--it's enough to grab kitty's attention but not annoying to human ears while she's playing with it.

Winston, Wesley, and Mandy are very lucky kitties. Their "Grandmother" got them each a fish and they just love them! Their "Mom" put the fish on the floor and when they found them they started throwing them in the air and up on the furniture! Apparently these are great cat toys!

I have a very picky kitty, and when she got her fish I was afraid she would not like it, but SHE LOVES IT! She love to run and attack it from the other room, will throw it in the air to herself, and gets just so excited when I pick it up and say "FISH!" and throw it! It truly is a wonderful kitty toy!

Our year-old cat is absolutely nuts about this toy. He chases it endlessly, throws it up in the air, picks it up in his mouth and drops it at our feet to throw again. In the morning he brings it up on the bed. I've never seen a cat enjoy a toy so thoroughly. If we tell him "go get your fish" - he does!

I bought this for my cats after having previously purchased a WestPaw bone for our puppy. It has quickly become the most popular toy in our already toy-filled house.

I was especially surprised by the behavior of our older cat, Molly, who has been a bit down since we got the puppy. She was licking, rolling around, and even running while playing with this!

I would recommend this to anyone. The fluffy texture is appealing to the cats, and the bell is quiet enough to not annoy the humans in the house!