This blanket is great! Its true that I could easily find another nice looking blanket for a lower price, but I would much rather support North American industry. The quality and durability of it makes it worth the price. I have two dogs and a cat, and all love to sleep on this blanket. It is also one of my dogs favorite playthings, they play tug of war, run around the house and hide toys beneath it, which is a testament to its strength and durability as I have a lab mix and a border collie cross. I have had the blanket for quite awhile now and it has undergone many washings and still looks and feels like new, I would have reviewed it sooner, but the human members of my household kept it for themselves for awhile, I guess I will have to order another! After reading all the other reviews of this blanket I order the large size, which in my opinion is about the size of the average throw blanket, fine for the dogs, and cat. It would be nice if West Paw made a larger human size!