My Golden Retriever took to this toy immediately. Unfortunately, she quickly was able to rip the stitching, detach the elastic and chew off they eyes so now it's just one long piece of corduroy. But that does not seem to diminish her enjoyment. She especially seems to like to gnaw on the little extra tab of fabric at the end and the knot for the head. I may attempt to sew the elastic back to get the scrunchiness again, but it's pretty good as is.