Our dog, who would rather be on our bed than anywhere else, loves this dog bed. It is nice and padded so she can sleep in any number of ridiculous positions and she seems to like that the bolsters prop her up. I've washed the cover a number of times and while the color has faded a little (the striped fabric) it shows no real signs of wear. It is nice that I can wash just the center cushion separately. Definitely worth the price to have a high quality product that wears well. I can't say my dog cares so much about it being eco-friendly, but I do. If I am going to buy things for my dog, I at least want them to reflect the same considerations that weigh in when making purchases for myself.