My year and a half old dog has not only destroyed every squeeky toy purchased, literally within five minutes or less, but has even destroyed our shoes, sweaters and socks. Your industructible bone (blue) is the only toy ever to withstand the test of time. Every day we have fun playing without the worry of losing another toy or a trip to the emergency room due to ingested pieces. Jax's bone has lasted 300 plus days and counting. We look forward to your additional products. Thanks! - Jax, Janice and Jim