I have a 2 year old Chocolate Lab and this is the only toy we have in the house. It feels like I have tried every toy that is for strong chewers and this one outlasts them all. Typically new toys are purchased and torn apart in 5 minutes, the strong ones maybe a couple of hours, but this one usually lasts at least 3 months before I have to purchase a new one! It is by no means indestructible, but this is the best toy I have found yet!