First let me say that this is a nice dog toy. Flexible but strong, a good shape for chewing, and we always love something with a bit of bounce to it.
That said when I purchased it I expected something on par with the Kong toys for durability which isn't what I got. My two year old 50 pound American Pit Bull Terrier has had the same black kong for a year, takes at least two months to chew up a red one, and this poor toy lasted less than a day.
On the bright side if you're unsure if this toy will hold up or not it is guaranteed. We'll be returning ours this week for a refund but I'm not at all put off on trying something else from West Paw Designs.