I purchased Rudy for my golden retriever as one of her Christmas presents. I was a bit unsure when ordering that Maggie wouldn't like Rudy, or that she would tear it up in minutes. I ordered it based upon reviews from other customers saying it was a pet favorite. From the moment Maggie "opened" her present, she loved it! It has become her favorite toy, and for some reason she loves the squeaker on this toy more than any of her other toys. We're approaching a month, and the only thing that has fallen off the toy is one of the black "eyes." Otherwise, it is holding up really well - which is high praise considering how much she plays with it!