I got one of these for free with my Earth Day order. We never give our dog squeaker toys, so he didn't quite know what to do with it at first. However, once he discovered that he, too, could make the bone squeak, it was all over in about 15 minutes flat. My dog is an obsessive chewer and can tear through most toys (except the Jibe) at impressive speeds.
If your dog can actually keep normal toys around for awhile, this is a great little toy. It's eco-friendly and made in USA. It's well-constructed for light to moderate use and looks nice, too.