We bought a hurley a few months ago for my 11mo old lab. He loves it and is still hanging around...so I decided to get a Bumi. They looked so fun! My dog loved it, the floppy and awkward shape was a blast, but he decided to get serious with it and has bitten the end off, as well as a few small pieces. I think this toy would do better if the overall shape was round and textured like the ends of the hurley, rather than a flattened shape, thus making it hard for a dog to be able to focus their chewing on one spot.