I initially bought this product because my dog's name is Bumi and it was too cute of a coincidence not to buy it, but I had really low hopes for its durability. Bumi is a very energetic chewer. Rope bones last for maybe fifteen minutes, hard plastic bones for maybe 2 hours, and even the "indestructible" toys have never lasted for more than three days (and I don't mean they have slight damage--he tears off huge chunks of these "indestructible" toys). However, the bumi,even though it is not advertised as a chew toy, has held up for a week now, and except for the slobber you would never even know it's been used! The toy does not even have a mark on it. I will definitely be trying West Paw's other products, and hopefully the fortune that I've spent replacing toys can finally be put to better use!