i have a 7 month old lab puppy (huge for his age) and he loves it. about a month ago, we bought him the "worlds most durable soft dog toy" from petsmart. He ripped it apart in 30 minutes. Even the employees didnt think the other toy would last. Then we found this. we were skeptical, but our lab won't put it down. This is the only thing that keeps him busy for an extended amount of time (he rips apart rawhides before your eyes). It's a little awkward to throw like a Frisbee though, becuase it bends and stretches so much (which is a good thing).