We have 2 rescue Bichon's. They have been going through toys like crazy. A toy usually lasts anywhere from a couple of hours to a couple of days. The toys we got from West Paw over a month ago are still in perfect shape. They love them and play with them every day. We play catch, tug of war and just chew on them. I am going to order another one to send to my brother for his pit bull.