Our lab/pit mix loves to chew and fetch. This satisfies both of her needs. Unlike other chew toys, she has yet to make a dent in any of her zogoflex toys. And she IS a vigorous chewer. We own all of the toys in the zogoflex line and we rotate it to keep her interest. The quality is exactly what we need. Top that with the fact that it's made in the USA and the company's eco friendly production and recycling methods are important to them, I don't even bother buying anything else anymore.