I saw this toy in the local doggie "bakery" and was skeptical as I'd never seen an unstuffed toy, but decided to give it a try. My puppy LOVES it. He has played with it every day for weeks, and never gets tired of it. We play gentle tug of war, I throw it and he fetches it, he tosses it and shakes it, and all around loves it. This is going to become the gift I give all of my friends when they get new puppies.